Attention all Barbie fans! Our client PROPER, the UK's leading better-for-you snack brand, has teamed up with Warner Bros. Pictures’ Barbie The Movie to bring you a limited-edition Barbie pack. To celebrate this exciting collaboration, PROPER Snacks is proud to unveil London's first-ever Barbie-themed corner shop, the PROPER CORN-er Shop x BARBIE, located in the heart of Shoreditch.

The Details

From Thursday 20th July to Sunday 23rd July, the PROPER CORN-er Shop x Barbie is open to the public at 149 Shoreditch High Street, London. You can immerse yourself in a pink paradise filled with popcorn-filled aisles. Apart from browsing through the delectable snacks, visitors will have the chance to win and purchase exclusive Barbie-themed merchandise. But that's not all – prepare to be pampered like a Barbie doll in the hidden 'glow-up' room, offering Barbie nail art and tooth gems. Additionally, visitors can channel their inner Barbie by trying on Barbie-style outfits from a wardrobe featuring bespoke creations by independent artists. With tooth gems from Lil Gems and nail art from Lauren Ashleigh Nails.

Bold Moments and Exciting Surprises

This innovative activation marks another milestone in PROPER Snacks’ history of creating bold and memorable experiences for its fans. From hosting a giant human claw machine to taking a 33ft pink cement mixer tour around the UK, the brand is renowned for its playful and adventurous approach.

Moreover, film lovers will be delighted to know that the PROPER CORN-er Shop x Barbie is not the only place to get in on the fun. The limited-edition pink Barbie packs will be available in-store for just £1, ensuring everyone can take home a piece of the Barbie magic.

The Influencers

On 19th July SevenSix Agency hosted a launch party at the PROPER CORN-er Shop x Barbie to kick-off the weekend of Barbie fun! The party was attended by hundreds of influencers who enjoyed free nail art and tooth gems and danced to the sounds of DJ Simz.

On the paid side, we worked with nine creators across TikTok and Instagram, including fashion, food, comedy, and beauty influencers. Each content creator brought their unique touch to showcase the key features of the shop, spreading the excitement to their audiences and beyond. We worked with fashion creators Archie Versarchie, Jay Scott, AQ Official, fashionable foodie Suzie Bakos, Illustrator Bee Illustrates, Comedy creators Jack Remmington, Ash Holme and Fats Timbo and nail artist Anouska Anastasia. The aim was to create content to showcase the key features of the shop and promote to their audiences and beyond. Each piece of content was perfect and unique to the creator.

The content doesn't stop there! Every day, our timelines are being filled with UGC from customers capturing their PROPER CORN-er Shop x Barbie experience.

If you're a Barbie enthusiast or a popcorn lover looking for a unique and fun experience, head down to the PROPER CORN-er Shop x Barbie at 149 Shoreditch High Street before 23rd July.

The store was produced by Studio Stilton, PR by Woodrow Communications and influencer partnerships and guestlist by SevenSix Agency.

Photos by @takenbytay_