2025 Influencer Pricing Report

The industry’s go-to guide on influencer rates is back—and this year, we’re going global.

Our annual report has become a vital resource for creators, brands, and agencies alike—offering real insights into how much influencers are being paid, what’s trending in campaigns, and where the gaps still exist.

Now in its fifth year, we’re expanding our reach to gather data from around the world to create the most comprehensive and inclusive influencer pricing report to date. Whether you’re a creator, marketer, or agency lead, your input helps build a fairer, more transparent industry for everyone.

For Creators

For Brands & Agencies

Talent Managers Click Here ————>

Your input makes a difference. Take the survey today and be part of the change!

Influencers – Share your rates and experiences to help improve industry transparency.
Brands & Agencies – Help us understand how influencer fees are set and budgets are allocated.

Talent managers—we want to hear from you too! If you manage influencers, we’d love to interview you separately to gain deeper insights into pricing negotiations, brand deals, and industry trends. Get in touch to be part of the conversation.

The deadline to complete the survey is 18th April 2025.

Why take part?

  • Gain early insights into influencer pricing trends.

  • Help shape fairer pay and pricing transparency across the industry.

  • Get instant access to the full 2024 Influencer Pricing Report as a thank-you!